Customer Relationship Management(CRM)


CRM is about creating sustainable connections between an organization and its customers. It evolved in the late 1990s as a way to redefine customer and company relations, mostly with the help of computerized measurement tools. It’s about acquiring and retaining customers, improving customer loyalty, gaining customer insight and implementing customer-focused strategies.

SAP has introduced the CRM application which will help your company drive to new growth, maintain competitive nimbleness and attain operational excellence. According to the needs of the customers SAP has introduced CRM to give quick time to value and seamless best-practice operations between front and back-office. Armed with an understanding of the comprehensive functionality in SAP CRM, person can manage the entire customer life cycle efficiently and intellectually.

Every business must be quick in solving problems that may hinder their progress, they need to be open-minded and take risks to succeed. So Implementing CRM is a great way to reduce cost and at the same time increase earnings. CRM Software from SAP: Act Immediately. Grow Strategically. Without any Compromise.

SAP -CRM software is easy to use, it is web based and available on subscription basis. With SAP, organizations can act instantly to improve sales, service, and marketing effectiveness while still keeping strategic options open and without compromising cost-effectiveness or user adoption.


  1. Please note that VPN is used for SAP Server Connectivity. This VPN has been tested on Apple and Windows OS (Operating Systems). IIBS will help you to troubleshoot but IIBS does not guarantee to fix all of your computer problems. Your virus protection, your computer internal policies need to be changed by you.
  2. Apple computers and Operating System generally works but IIBS support mainly Windows Operating Systems. Please note Windows XP generally works but is no longer in the supported platform.

Course Contents:

Competency Topic
CRM Base Customizing Actions
Activity Management
Business partner
CRM Billing
Organizational Management
Partner Processing
Pricing Fundamentals
Product master
Transactional Processing
CRM Middleware Data Exchange with Mobile Clients
Data Exchange with non-SAP Systems
Data Exchange with R/3 Backend
Middleware-Setup and -Maintenance
Monitoring of the Middleware
SAP CRM Solution Architecture
Foundation & Architecture
mySAP CRM Analytics
mySAP CRM Channel Management
mySAP CRM Field Applications
mySAP CRM Implementation & Operation
mySAP CRM Interaction Center
mySAP CRM Marketing
mySAP CRM Sales
mySAP CRM Service

To know about SAP CRM – FAQ, certification and course outline, please visit the links below:

Course Outline



SAP Training, SAP Training Toronto, SAP Training Mississauga, SAP CRM

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