2.0 Version of SAP Demand Signal Management Application Launched by SAP

July 22nd, 2014 by blogadmin Leave a reply »

The general availability of version 2.0 of the SAP Demand Signal Management application was announced by SAP. This latest version of SAP Demand Signal Management is powered by SAP HANA and it facilitates users in capturing external market research and retailer point-of-sales (POS) data close to real time. Later it helps in combining this data with internal business data and state-of-the-art analytics for sensing, assessing and responding to demand signals faster than before. This latest version is specially aimed at consumer products companies, life science companies, wholesalers and high-tech manufacturers. It will be responsible for providing valuable insights for their supply chain management, sales, marketing and category management departments.

Highlights of the latest version of SAP Demand Signal Management include:

  • Global market data provisioning which will allow insights across countries and product categories
  • Quick onboarding of external market research databases
  • Well-organized classification of master data using user-defined rules
  • Backing of selective, user role-based release and publishing of new market-share information
  • Analytics for market share reporting and sales performance analysis

Courtesy: http://www.news-sap.com/sap-launches-2-0-version-sap-demand-signal-management-application/

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